Build your second brain. Capture, organize, and retrieve insights using Zettelkasten, PARA, and daily review habits.
- Duration
- 45 min
- Format
- Self-paced
- Designer
- Product Manager
- Executive
The Menu
Courses
Organized by depth, like a menu. Quick frameworks to sit with over coffee, or full courses to work through over weeks.
Enrolment isn't open yet. The menu below is the real catalog with real prices. Tell us which course you want and we'll let you know the moment it opens.
Coffee
The 5-stage process in practice. Empathize, define, ideate, prototype, test — with exercises you can run Monday.
- Duration
- 30 min
- Format
- Self-paced
- Designer
- Product Manager
Sprints, standups, retros, and backlog grooming. The mechanics of iterative delivery for product teams.
- Duration
- 45 min
- Format
- Self-paced
- Product Manager
Practical tools for making decisions and leading confidently when the path forward isn't clear.
- Duration
- 30 min
- Format
- Self-paced
- Product Manager
- Executive
Decision Making
$30Frameworks for structured decisions: weighted scoring, reversibility tests, and when to trust your gut.
- Duration
- 45 min
- Format
- Self-paced
- Designer
- Product Manager
- Executive
Breakfast
Build organizational memory: wikis, shared taxonomies, onboarding playbooks, and information architecture for teams.
- Duration
- 2 hours
- Format
- Self-paced
- Designer
- Product Manager
- Executive
Plan, conduct, and synthesize user interviews, surveys, and usability tests. From recruiting participants to actionable insights.
- Duration
- 2 hours
- Format
- Self-paced
- Designer
- Product Manager
What executives need to know about AI: capabilities, limitations, build-vs-buy decisions, and responsible deployment.
- Duration
- 1.5 hours
- Format
- Self-paced
- Executive
Hands-on with AI tools for research, writing, analysis, and prototyping. Practical prompt engineering for product people.
- Duration
- 2 hours
- Format
- Self-paced
- Designer
- Product Manager
- Executive
Active listening, giving feedback, managing up, navigating difficult conversations, and building trust across teams.
- Duration
- 1.5 hours
- Format
- Self-paced
- Product Manager
- Executive
First Course
Discovery, roadmapping, go-to-market, scaling, and automation. The complete PM toolkit from first principles. Includes AI Accelerator module.
- Duration
- 6 weeks
- Format
- Self-paced
- Product Manager
Design Foundations
$300UX, service design, design systems, and composition. Build design vocabulary and learn to evaluate, critique, and direct creative work.
- Duration
- 6 weeks
- Format
- Self-paced
- Designer
- Product Manager
Business Foundations
$300Bookkeeping, IP, innovation management, operational budgeting, investment & equity, legal entities, revenue, and sales pipeline.
- Duration
- 6 weeks
- Format
- Self-paced
- Product Manager
- Executive
Requests, SOPs, insight libraries, weekly hitlists, project budgets, and leading from the middle. The operational backbone.
- Duration
- 6 weeks
- Format
- Self-paced
- Product Manager
- Executive
Ideation methods, design sprints, competitive analysis, and research. Build the muscles for systematic, repeatable innovation.
- Duration
- 4 weeks
- Format
- Self-paced
- Designer
- Executive
Execution, persistence, and learning. The meta-skills that make organizations work and cultures thrive under pressure.
- Duration
- 4 weeks
- Format
- Self-paced
- Executive
Strategy Foundations
$350Competitive positioning, market analysis, strategic planning, and execution alignment. From frameworks to real strategic judgment.
- Duration
- 6 weeks
- Format
- Self-paced
- Product Manager
- Executive
Second Course
When to be the PM, when to hire one, and how to build product culture from day one. Self-paced + cohort.
- Duration
- 8 weeks
- Format
- Self-paced + cohort
- Executive
Wield design as strategic advantage: hiring creatives, managing design teams, and shipping design-driven products.
- Duration
- 6 weeks
- Format
- Self-paced + cohort
- Designer
- Executive
Create organizational conditions where innovation thrives. Ideation frameworks to disciplined experimentation culture.
- Duration
- 6 weeks
- Format
- Self-paced + cohort
- Executive
Adapt product thinking to agency life: client roadmaps, multi-stakeholder management, and repeatable delivery.
- Duration
- 8 weeks
- Format
- Self-paced + cohort
- Product Manager
- Executive
From managing one product to a portfolio. Hiring PMs, team strategy, and driving alignment across product lines.
- Duration
- 8 weeks
- Format
- Self-paced + cohort
- Product Manager
Strategic planning for fast-moving companies: competitive positioning, market timing, and resource allocation under uncertainty.
- Duration
- 8 weeks
- Format
- Self-paced + cohort
- Executive
AI PM Foundations
$1,799Product management for AI products: data strategy, model evaluation, responsible AI, and shipping ML-powered features.
- Duration
- 8 weeks
- Format
- Self-paced + cohort
- Product Manager
- Executive
Dessert
Speak the language of design, give better feedback, and collaborate effectively with design teams.
- Duration
- 30 min
- Format
- Self-paced
- Product Manager
Understand architecture, APIs, and technical trade-offs well enough to partner with engineering.
- Duration
- 30 min
- Format
- Self-paced
- Product Manager
Recognize self-doubt patterns, reframe limiting beliefs, and build confidence to own your seat at the table.
- Duration
- 30 min
- Format
- Self-paced
- Product Manager
- Executive
Set boundaries, manage energy, and design sustainable routines for high-performance careers without burnout.
- Duration
- 30 min
- Format
- Self-paced
- Product Manager
- Executive
Spot logical fallacies, evaluate evidence, and construct stronger arguments. The thinking behind good thinking.
- Duration
- 45 min
- Format
- Self-paced
- Designer
- Product Manager
- Executive
Membership
$49 a month. Includes 10 scenario sessions and 10 coaching conversations a month, plus 20% off courses. One included course per quarter from coffee, breakfast, dessert.
See what's included